Brand Starter Kit

The Backyard Table

Self-Initiated Branding System

The Backyard Table is a visual identity system created for a vintage-inspired, Americana-themed bar and grill. The goal was to develop a warm, nostalgic brand that captures the charm of summer cookouts, shared meals, and Southern hospitality. With its inviting tone, picnic-style palette, and hand-crafted feel, the brand reflects a sense of togetherness and pride rooted in small-town traditions and backyard memories.